Homemade Food Product Development Tips


by Thelma Kent


If you are a good cook, it is very likely that you have created some unique and interesting dishes in the kitchen. These dishes may become so popular that you might even think about marketing some of them commercially. Homemade meals are popular because they taste great and contain natural ingredients. If you do decide to market them, be sure that you comply with food product development laws and procedures.

Once you have decided that you want to market your produce, you need to find your target market. If your dish or condiment would go particularly well with an ethnic cuisine, the people eating it would be your niche market. Make a list of the reasons why your item would appeal to them.

Homemade dishes contain natural and fresh ingredients, and this applies to many people. You should consider using this as your unique sales proposition. Some people refrain from using allergens in their dishes, and this could be another selling point.

Use your location wisely to move your wares. Fairs, shows, farmer's markets and such places are ideal for you to sell your cuisine. Buy your ingredients locally so that you can advertise this point to your market. There is always the possibility of cooperation between you and your suppliers. In other words, the suppliers could well become your customers. You could also collaborate with restaurants and coffee shops in your area.

Your presentation is all important as people will see your food before they taste it. If done properly, people will buy your dishes simply because they are well packaged. Be sure to stress the point that your cuisine contains natural and fresh ingredients. Place your name and contact details on the packaging so that your name can get out there.

Packaging made from recyclable material will give your foods a homey and natural appeal. That does not mean that it has to be expensive. A simple wax paper wrapping in a plan box with a logo stuck or stamped on the box will show that you care about hygiene and environmental responsibility in food product development.




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